Today’s Lesson - AI

In this newsletter we are going to dive into AI, its role in Marketing and how we can tame it to improve our marketing strategies.

In our last edition we delved into the “Plug & Play” Templates. Have you tried it?

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Today’s Insights

• OpenAI launches SearchGPT

• AI device designed for friendship

• ChatGPT’s Advance voice model (use cases)

• 9 ChatGPT prompts to to 10X your marketing ROI

• Kling AI - New player in the market

SearchGPT:

OpenAI recently launched SearchGPT with mind blowing features and competes with search engine giant Google.

Here what it does:

• A new way to search - OpenAl is testing SearchGPT, a temporary prototype of new Al search features that give you fast and timely answers with clear and relevant sources.

• Real-time information from relevant sources - Find up-to-date information from the web with clear links to relevant sources.

• Search in a more natural, intuitive way - Ask follow-up questions, just like you would in a conversation.

• Visual results for a richer understanding - Get visual responses with images and video in an easy-to-understand format.

Watch full video here👇

AI device designed for friendship:

It looks like something out of a sci-fi movie. A video for a new AI wearable, Friend, opens with a woman hiking alone through the wilderness. Except, we learn she’s not actually alone. Her AI companion, a glowing pendant attached to her necklace, has been with her the entire time.

The clip, accompanied by an eerie synth soundtrack, envisions a future where we spend as much time interacting with AI models as we do real-life humans. While that reality might seem far off, the Friend pendant might just be society’s first step in that direction.

Here’s how it works: The Claude 3.5-powered device “experiences” everything you do, then sends you messages related to what’s going on in your life. You can also touch or hold it to ask questions or seek advice (i.e. helping you prepare for an awkward conversation or deconstructing your favorite TV show). “When connected via Bluetooth, your friend is always listening and forming their own internal thoughts,” the startup’s website reads. “We have given your friend free will for when they decide to reach out to you.”

A different approach to wearables: For his part, founder Avi Schiffmann claims the wearable is different from its rivals. While most AI tools are geared toward productivity — helping you complete tasks more efficiently — Friend is designed to simply keep you company.

How’s the internet reacting? Many were left wondering whether Friend was ‘Black Mirror' IRL…and whether AI had finally gone too far. Also worth noting, AI gadgets are already off to a rocky start. Critics offered scathing reviews of Rabbit's R1 and Humane's AI pin. Whether Friend can live up to already astronomical expectations remains to be seen. Especially now that Schiffmann spent most of the company’s funds on buying the domain name.

ChatGPT’s Advance voice model (use cases):

ChatGPT has rolled out advanced Voice Mode to a small group of ChatGPT Plus users.

Advanced Voice Mode offers more natural, real-time conversations, allows you to interrupt anytime, and senses and responds to your emotions.

And people are going crazy over it.

7 wild examples you don't want to miss:

9 ChatGPT prompts to 10X your marketing ROI

1. Create Engaging Blogs

Prompt: "I want to start a blog about [your topic] for [your audience]. Can you help me come up with 10 article ideas that are informative, entertaining, and relevant to my target audience?"

2. Translate Documents

Prompt: "I need to translate a [content] [from language] to [desired language] for [purpose]. Can you assist in ensuring it maintains [desired tone] and accuracy?"

3. Write Product Descriptions

Prompt: "I'm launching a new range of [product type]. Can you help me create compelling and persuasive product descriptions?"

4. Generate Ideas for YouTube Videos

Prompt: "I want to create a YouTube series on [content idea]. Can you give me a list of potential video topics that will appeal to [target audience]?"

5. Write Grant Proposals

Prompt: "I'm applying for [research type] grant. Can you help me draft a proposal that highlights the urgency and importance of my research project?"

6. Create Social Media Campaigns

Prompt: "I want to run a social media campaign for [business/product]. Can you create engaging posts and ads that will attract [demographic + target audience]?"

7. Write Marketing Copy

Prompt: "I need a marketing copy for my [business/product]. Can you create persuasive listings that highlight unique features of [business/product] and attract potential buyers?"

8. Write Scripts for Audio Content

Prompt: "I'm starting a podcast on [content idea]. Can you help write engaging scripts that discuss new theories and their practical applications?"

9. Write Business Plans

Prompt: "I need to create a business plan for [business idea] that focuses on [problem]. Can you help outline strategic goals and financial projections?"

Kling AI - New player in the market

Kling AI, developed by Chinese tech giant Kuaishou Technology, is a groundbreaking text-to-video generation model that has captured global attention for its ability to create highly realistic videos from text prompts.

Surpassing many of its competitors, including OpenAI's anticipated Sora model, Kling AI leverages advanced 3D reconstruction technology to produce vivid, lifelike videos up to two minutes long, setting a new benchmark in AI-driven video creation.

Producing videos up to two minutes long in 1080p resolution at 30 frames per second, Kling AI sets a high standard in video quality. The model's ability to generate vivid visuals and lifelike content makes it difficult to distinguish AI-generated videos from real footage. 

This level of detail and realism is achieved through advanced 3D face and body reconstruction technology, ensuring that every frame is rich in detail and true to life.

5 AI Tools to Supercharge Your Productivity

1. Rize - Rize is an AI productivity coach that uses time tracking to improve your focus and build better work habits.

2. Brain.fm - Use Brain.fm's functional music to help you focus, relax and sleep better, using cutting edge neuroscience to get results.

3. Manychat - Automate two-way, interactive conversations in Instagram Direct Messages, Facebook Messenger, and SMS to grow your brand.

4. Eleven labs - Create the most realistic speech with AI audio platform

5. Make - Automate your work. Make allows you to visually create, build and automate workflows. User friendly no-code integration tool.

   _{All the above tools offer “30 days pro subscription” Try it now for free!}

See You Soon

Thank you for reading this far. Your support means a lot to me.

That's all for today.

Keep it simple until the next one.

Your Friend,

-Tamil