The 3 step Blueprint to Grow your Personal Brand on Threads 🥂

Today’s Lesson - Marketing

You may be a creator or someone who owns a business and want to get leads on Threads. But you are stuck and don’t know,

• Where to start

• What to post

In this newsletter you’ll learn how to build your fool proof personal brand on Threads - Without hitting your head on the floor.

The 3 types of content you need to grow your Personal Brand on Threads

What’s your ultimate goal for your personal brand?

• Make more money?

• Become so well-known in your niche to build your authority?

• Build high-value connections?

Whatever your goals, you need three things:

People should know, like, and trust you.

If people don’t,

• know you, they won’t follow you

• like you, they won’t engage with you

• trust you, they won’t buy from you

Now, these 3 things are simple…

But, those are the differences. That are between failing personal brands and those that build a lasting brand.

But remember, things look simple are not always easy.

So, I’ve created an easy-to-follow framework. Anyone can build their personal brand without even lifting a finger.

Lol, kidding. Unless you're willing to put in the work, nothing works!

I call it the “GAP Framework” - I learnt this framework from Dakota Robertson

The GAP Framework consists of:

• Growth Content

• Authority Content

• Personal Content

And when you create these 3 types of content?

It bridges the “GAP” between you and your audience, converting die-hard fans who know, like, and trust you.

Growth Content (Captivate the Moment)

If you’re trying to grow (especially at the start), this type of content will help a ton.

Growth content consists of topics that are top of mind for people.

Things like:

• Trends

• Current events

• Well-known people or companies

Since these topics are top of mind for people, they're more likely to consume your content.

Authority Content (Captivate your Skills)

Your social media should focus on helping your target audience move away from pain.

And move toward their desired outcome.

When you do this, people value you.

Value = followers and clients.

The way you deliver value is through authority content.

Authority content builds trust by being useful and showing your competence.

This type of content includes:

• Lessons and tips

• How-to guides

• Case studies

Anything you know that helps people solve their problems and fulfill their desires.

Personal Content (Infuse your Personality)

People will plagiarize your content.

AI generated content will flood social media.

More creators will join social media and become competitors.

So, how the hell do you stand out from the noise?

There’s actually 1 thing AI or any person can’t compete with you on.

And this 1 thing will determine the long-term success of your personal brand.

It’s the “person behind your personal brand.” - YOU!

Personal content are the things that make you unique:

• Your stories

• Your worldviews

• Your vulnerabilities

Think of personal content like the secret sauce in your content recipe.

Sure, everyone can create content,

But only you has that special something that keeps people coming back for more.

That’s you – the irreplaceable ingredient

In simple words, infuse your personality into your content.

So, pretty simple, right?

• Create growth content to get people to know about you

• Create authority content to get people to trust you

• Create personal content to get people to like you

It’s a simple IKIGAI thing!

And when you create all 3?

It has a compounding effect that separates you from everyone else.

Ultimately, leading to:

• More followers

• More leads

• More sales

• More dollars

So, now you know what types of content to create. Go out there, start creating and build your personal brand.

See You Soon

Thank you for reading this far. Your support means a lot to me.

That's all for today.

Keep it simple until the next one.

Your Friend,

-Tamil

Links of the week

• Great book on storytelling I’m currently reading [link]

• Great book on crafting an irresistible offer [link]

• Simple course that helped me scale my online business [link]